After 15 years on the frontline of protecting people’s online privacy, this VPN service has recently shown a serious commitment to self-improvement.
A few months ago, a major overhaul of PureVPN provided users with improved connection speeds and security features. These included support for manual configuration of the secure WireGuard protocol as well as proxy access extended to all its applications.
Soon after, the provider teamed up with Samsung to build a safer online world. The plan is to integrate Enhanced Privacy Protection (EPP) technology with Samsung’s Secure Wi-Fi, setting a new level of security for mobile data.
In its latest move, PureVPN has now revealed a massive rebranding of its software. From the classic green lock and keyhole logo to the shiny purple layers, it intends to symbolize the extra layers of protection that a VPN provides.
It’s not just a new logo and interface, though. In an effort to keep up with the ever-changing online world, PureVPN has expanded its product offering to include a secure password manager, identity theft protection tool, and file encryption software.
Introducing the all-new PureVPN with advanced tools to complement our flagship VPN product, as a cybersecurity ecosystem that gives you a secure and private connection, practically and beyond. Learn more: #PrivateByConsent pic.twitter.com/aCLgELOD8nNovember 4, 2022
PureVPN’s new identity, visual and more
“We’re evolving from our iconic lock and keyhole logo to one that’s not about what we do or produce, but about what we provide and stand for: authenticity and freedom,” a PureVPN spokesperson told TechRadar.
Different shades of purple circulate around a central white space that represents a safe and personal space. At the same time, the translucent layers symbolize what PureVPN tools offer: protection, transparency, reinforcement. Its true meaning may not be as easy to parse as PureVPN might like, but it is an entirely noble cause.
However, the really big news concerns an expanded range of new privacy tools.
“Not only have we redesigned the user interface from the ground up, but we’ve also added new features that are sure to make your life easier,” said the provider.
PureKeep is its own password management software. The tool also helps users securely store all their login details while generating stronger passwords on 10 different devices simultaneously.
From carefully understanding lengthy privacy policies to reviewing the permissions granted to all your apps, staying up to date on digital hygiene can be a real time-consuming task.
PurePrivacy is the provider’s response to this problem, designed to help users regain control of their online privacy settings. It can help, for example, to customize the data you share on social media. Or to stop invasive ads from tracking you online. This should minimize the risk of certain cyberattacks such as identity theft.
Finally, PureEncrypt is a tool to protect all kinds of files with a layer of end-to-end encryption, password-protected vaults and/or other security checks such as facial recognition and fingerprint. Users can encrypt all their sensitive files with a few clicks and then store them on the cloud storage platform of their choice.
For a small additional fee, users can only add one or more tools to their VPN subscription.
Is PureVPN good?
PureVPN has been in the game for quite some time, earning a reputation as a reliable and affordable provider.
With over 6,500 fast servers in 78 countries, it allows 10 simultaneous connections on a single subscription. This makes it ideal if you need a service that covers all devices in your family.
Great news if you’re looking for a good VPN for streaming. While we’ve struggled with accessing certain platforms in the past, we’ve managed to unlock everything we’ve tried this time. These include Netflix, Amazon Prime, Disney Plus and BBC iPlayer.
PureVPN is also known as a private VPN service with a strict no-logs policy. The provider even recently backed up its no-log claim with an independent audit. However, in our review process, we found some app issues and inconsistencies that many rivals don’t suffer from – but PureVPN nonetheless remains a solid mid-range choice.
It is worth mentioning that PureVPN is not the first provider to expand its product range. On the contrary, VPN companies are adapting as users are now exposed to multi-faceted online threats.
Among our favorites, ExpressVPN also has its own password manager (ExpressVPN Keys), which is free. NordVPN’s Threat Manager and ProtonVPN’s NetShield features are designed to block malware, web trackers, and intrusive ads at no extra cost. One of the best cheap VPNs on the market, Surfshark now even comes with Surfshark One’s complete security suite, including VPN, private search engine, data leak detection and antivirus software.